Requirements for third-party ad serving – Advertising Policies Help

Technical specificationsUnit sizes:120 x 600160 x 600200 x 200240 x 400250 x 250250 x 360300 x 250300 x 600336 x 280468 x 60580 x 400728 x 90930 x 180980 x 120File types:Image: JPEG, PNG, GIFFlash: SWF Flash versions 4-10Maximum file size:Initial: 50KPolite additional: 2.2MBAnimation length:Maximum host-initiated play: 30 secondsMaximum user-initiated play click required: 4 minutesMaximum frame rate:24fpsCreativesExcept where indicated otherwise in this policy, all creatives related to a third-party tag must comply with Googles image ad policies.Creatives may not exceed a 50K initial load. Additional load must be “polite” and may not exceed 2.2MB.Creatives may not expand past ad unit boundaries unless they are rich media ads built according to the specifications described under the section “Expandable ad units” below.All creatives must be free of applications including, but not limited to, ActiveX, viruses, exit pops, spyware, and malware.Third-party ads containing Flash must not exceed 50% of a users CPU. Common causes of high CPU use are continued animation, heavy animation sequences, and animation that surpasses the 30-second limit. If applicable, you can use the Task Manager feature in Windows to check for compliance with this rule.Creative coding may not use cross-domain scripting or set cookies in unapproved domains.All creatives must open in new windows. The target window for the clickthrough URL must be set to “_blank” so the clickthrough will open in a new window. Do not leave the target statement undeclared.For Flash creatives:Creatives must be built to use Flash versions 4 through 10.You must supply a default image. If the browser doesnt support the Flash version used for your creative, the default image will be served.The last frame of the animation must include the following code in actionscript: “stop”.You must include a clickTag layer. The clickTag layer must be the topmost layer.You may use a maximum of 2 clickTags in a single creative.Creatives must support Googles click tracking. Where supported, all click events must be passed to Google.All sound and animation including video must stop upon exit click.On all ads with partially black, white, or transparent backgrounds, you must add a visible border of a contrasting color to the majority background color of the creative.Creatives must support Googles click tracking. Where supported, all click events must be passed to Google.The http headers for Googles click-tracking URL must be sent by the users browser. A client-side HTTP request, not a server-side request, must be sent to the Google click-tracking URL.SSL-compliant ad unitsExpandable ad unitsIn-stream video ad units VAST-compliantGeneral guidelines and editorial policiesPop-up windowsAudio effectsPersonally-identifiable informationResearchOnline Behavioral Advertising Option IconVendors list Asia PacificVendors list EuropeVendors list Latin AmericaVendors list North America

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Technical specificationsUnit sizes:120 x 600160 x 600200 x 200240 x 400250 x 250250 x 360300 x 250300 x 600336 x 280468 x 60580 x 400728 x 90930 x 180980 x 120File types:Image: JPEG, PNG, GIFFlash: SWF Flash versions 4-10Maximum file size:Initial: 50KPolite additional: 2.2MBAnimation length:Maximum host-initiated play: 30 secondsMaximum user-initiated play click required: 4 minutesMaximum frame rate:24fpsCreativesExcept where indicated otherwise in this policy, all creatives related to a third-party tag must comply with Googles image ad policies.Creatives may not exceed a 50K initial load. Additional load must be "polite" and may not exceed 2.2MB.Creatives may not expand past ad unit boundaries unless they are rich media ads built according to the specifications described under the section "Expandable ad units" below.All creatives must be free of applications including, but not limited to, ActiveX, viruses, exit pops, spyware, and malware.Third-party ads containing Flash must not exceed 50% of a users CPU. Common causes of high CPU use are continued animation, heavy animation sequences, and animation that surpasses the 30-second limit. If applicable, you can use the Task Manager feature in Windows to check for compliance with this rule.Creative coding may not use acheter viagra en ligne cross-domain scripting or set cookies in unapproved domains.All creatives must open in new windows. The target window for the clickthrough URL must be set to "_blank" so the clickthrough will open in a new window. Do not leave the target statement undeclared.For Flash creatives:Creatives must be built to use Flash versions 4 through 10.You must supply a default image. If the browser doesnt support the Flash version used for your creative, the default image will be served.The last frame of the animation must include the following code in actionscript: "stop".You must include a clickTag layer. The clickTag layer must be the topmost layer.You may use a maximum of 2 clickTags in a single creative.Creatives must support Googles click tracking. Where supported, all click events must be passed to Google.All sound and animation including video must stop upon exit click.On all ads with partially black, white, or transparent backgrounds, you must add a visible border of a contrasting color to the majority background color of the creative.Creatives must support Googles click tracking. Where supported, all click events must be passed to Google.The http headers for Googles click-tracking URL must be sent by the users browser. A client-side HTTP request, not a server-side request, must be sent to the Google click-tracking URL.SSL-compliant ad unitsExpandable ad unitsIn-stream video ad units VAST-compliantGeneral guidelines and editorial policiesPop-up windowsAudio effectsPersonally-identifiable informationResearchOnline Behavioral Advertising Option IconVendors list Asia PacificVendors list EuropeVendors list Latin AmericaVendors list North America

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