Paper publication on Google scholar.
ABSTRACT When people think about a product, the first impression always mainly influences the result. Product is the medium of communication between designer and designer receiver. Because both of them have varied different experience and background, the information would be biased during the transferring process. The common symbols which can be recognized by both of designer and receiver are the key tools for communication. In some case, the same symbol in one product would be leads to different receiver impression. Generally, impression includes 3 aspects: aesthetics, function, and emotion. Designer needs to create an attractive and accurate impression in product from these 3 aspects. For facing the dilemma of communication, some experimental approaches can help designer deal with unique and diversity situations. Solving the detail problem in each step could keep the original meaning of designer.